Evaluating Internationalization Strategy Essay Example | Topics and Well Written Essays - 1750 words

Evaluating Internationalization Strategy - Essay ExampleTechnological 7 3.1.5. Environmental factors 7 3.1.6. Legal factors 8 3.2. SWOT Analysis 8 3.3. Market Entry Strategies 8 4. Conclusion 10 5. Recommendations 10 Bibliography 10 Au, K., Suen, B., Shen, N. and Tang, J. 2011. Internationalization of Koyo Jeans from Hong Kong. Richard Ivey School of line of reasoning Foundation Pp. 11 10 Bardhan, p. 2003. International Trade, Growth, and Development. Wiley-Blackwell. pp.296 11 Brigham, E.F and Ehrhardt, M. 2010. Financial Management Theory & Practice (with Thomson ONE - commercial enterprise School Edition 1-Year Printed Access Card) South-Western College bar 1184 11 Bomann-Larsen, L. and Wiggen, O. 2004. Responsibility in World credit line Managing Harmful Side-Effects of Corporate Activity. Tokyo, United Nations University shake up, Pp.305 11 Blenkhorn, D.L. and Fleisher, C.S.2005. Competitive Intelligence and Global Business. Westport, CT, Praeger Pp.308 11 Cullen, J.B. and Parboteeah, K.P. 2010. International Business Strategy and the Multinational Company. Routledge. pp.528 11 Kline, J.M. 2005. Ethics for International Business Decision Making in a Global Political Economy. London, Routledge. Pp.285 11 Matthew, H. 2012. Demands of Supply The illicit Pathways of Global Supply Chains Journal of International Affairs, Vol. 66 (1). 11 Magretta, J. 2011. Creating Value The Core--Staking Out Your Companys Unique Competitive Position Using Michael Porters Elements of Strategy. Harvard Business Press Chapters. Pp.29 12 Magretta, J. 2011. Understanding Michael Porter The Essential Guide to Competition and Strategy. Harvard Business Press. Pp.2008 12 Montgomery, C.A and Porter M E. 1991. Strategy Seeking and Securing Competitive Advantage Harvard Business Press. Pp.350 12 Porter M. E. 2008. On Competition, Updated and Expanded Edition. Harvard Business Press. Pp. 576. 12 Wettstein, F. 2009. Multinational Corporations and Global Justice Human Rights Obligation s of a Quasi-Governmental Institution. Stanford, CA, Stanford Business Books. Pp.425. 12 1. Introduction Koyo Jeans occupation was started by William Cheung in 2003 in Hong Kong. Though he had started a small business targeting the local clients in Hong Kong, today the business has spread to China and Spain. The circumspection is targeting to explore other parts of the globe specifically Singapore and Brazil (Cavusgil.et.al, 2011, p. 457). Technological advancement, political climate, socio-cultural, environmental and legal factors relating to specific nation affects the performance of art activities in that country (Au.et. al, 2011, p.3). The expansion of Koyo Jeans business to other countries like Singapore and Brazil will require thorough understanding of prevailing conditions in the target market and a strategic approach to enable them overcome those. 2. Environment Audit of the Current Market 2.1. Industry Life-cycle When Koyo Jeans sets up business, sales are unremarkably low since clients are not familiar with the business. The owner is not able to enjoy economies of scale hence high overhead cost. With time, the production efficiency and the tally of customer increases, hence the owner starts enjoying benefits due to large scale production resulting to low overhead cost. Later on, other producers join the market, the total sales passel of individual investor declines resulting to decline in business growth (Cavusgil.et.al, 2011, p. 463). When the market becomes oversaturated with investors, revenue of the individuals starts declining due to increasing operation cost (Au.et. al,